Learn How Advertising Production Really Works

Built by producers. For producers, content creators & marketers who need to deliver.

RESOURCES

Start With Our Free Templates

We’re pulling together some of the most useful production tools to help you hit the ground running - rate cards, templates, contact lists etc. More will be added over the coming weeks. Keep an eye out!

🚧 This is just the beginning. A bigger, better website with additional courses, resources and more is launching soon. Stay tuned!

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New Course

First Course Launching Soon!

Introduction to Producing (Advertising) is your insider’s guide to how advertising actually gets made. From first brief to final delivery.Taught by top production professionals from across Australia and grounded in proven project management principles, this online course combines real-world campaign insights with practical frameworks you won’t find anywhere else.💡 Curious to see what’s inside?Download the full syllabus by entering your email below.

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PODCAST

Make The Logo Bigger - Podcast

The podcast explores what really goes into making great work in advertising.
Hosted by Brenton, each episode features honest conversations with producers, creatives, and industry insiders - sharing real stories, lessons learned and practical advice.

A New Home for Advertising Production in Australia

AdProduction Academy is a dedicated hub for anyone working in - or breaking into - the world of advertising production. Built for producers, content creators, project managers and marketers, it exists to share the tools, knowledge and industry wisdom most of us had to learn the hard way.

Why We Exist

Because this stuff isn’t taught. Not clearly, not practically and not in a way that reflects how our industry really works.We built the Academy to be the guide we all wish we had. For every producer scrambling through their first shoot, every marketer unsure what comes after briefing and every creative who's ever tried to deliver a campaign without a roadmap.

What We're About

Production has always lacked a clear, shared framework. No handbook, no course, no cheat sheet. We’re changing that.The Academy blends real world experience with proven project management principles, tailored to the fast, creative and often chaotic nature of advertising.And it’s not just for producers:*Content creators looking for structure*Account managers who want to understand how the work gets made*Brand marketers seeking clarity and control*Junior producers figuring it out on the flyIf your role touches production this space is for you.

We Cover the Whole Production Journey - Start to Finish

What You'll Discover

Tools tailored for real world marketing timelines and creative undertakingsHow to navigate all types of production. From campaigns to content shoots and live activationsPractical templates you’ll actually use: briefs, call sheets, schedules and moreA breakdown of post production from offline to final sign-offInsights from some of Australia’s best producers, creatives and post teamsNew modules coming soon: experiential/activations, post production, AI integration, directors/DOP in advertising.The goal? To become the go to resource for how advertising actually gets made. From stills to TVCs, from agency to brand, from set to suite and everything AI

We’re building this with the industry, not just for it. Have an idea for what should live here? Want to be involved? Drop us a line.

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